IRVINE, Calif., Nov. 3, 2011 - Consumers Digest, a leading consumer resource for automotive reviews, recently named four Kia vehicles "Best Buys" - the 2012 Kia Optima, 2012 Sorento, 2012 Soul and 2012 Sportage. This latest recognition comes on the heels of Kia Motors America (KMA) announcing the company's best-ever October sales and setting its 14th consecutive monthly sales record.
"Kia's design-led transformation continues to attract new customers to Kia showrooms with stand-out design, fuel efficiency, a host of standard amenities as well as residual values that continue to outpace the industry," said Michael Sprague, vice president of marketing & communications, KMA. "Receiving four 'Best Buy' designations from Consumers Digest reflects the increasing awareness and consideration for the Kia brand, which we expect to continue with the 2012 Rio 5-door and Soul, now arriving in showrooms."
All vehicles selected as a "Best Buy" by Consumers Digest deliver the most value for the money in their respective classes based on purchase price and ownership costs relative to subjective factors, such as comfort, performance and utility.